"Marketing Malaysia as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation."
Tourism Malaysia's objective is to promote Malaysia as an outstanding tourist destination. We strive to increase awareness of Malaysia's unique wonders, attractions and cultures. Ultimately, our aim is to increase the number of foreign tourists to Malaysia, extend the average length of their stay and, in doing so, increase Malaysia's tourism revenue. We also aspire to develop domestic tourism and enhance Malaysia's share of the market for meetings, incentives, conventions and exhibitions (MICE).
Tourism Malaysia's activities are designed to stimulate Malaysian tourism and tourism-related industries. This helps promote new investments in the country while providing increased employment opportunities. The growth of Malaysian tourism will contribute positively to the country's economic development and quality of life.
Tourism Malaysia 30 Years
The Tourist Development Corporation of Malaysia (TDC), was established on 10 August 1972 as an agency under the former Ministry of Trade and Industry by an Act of Parliament. It was a year that saw full-fledged efforts and determination to promote tourism.
On 20 May 1987, the Ministry of Culture, Arts and Tourism was incepted. TDC was then moved from the Ministry of Trade and Industry to this new ministry. In May 1992, the Tourist Development Corporation of Malaysia Act 1972 was repealed and replaced by the Malaysia Tourism Promotion Board Act 1992. With this change, the Malaysia Tourism Promotion Board (MTPB), more popularly known as "Tourism Malaysia", was formally established. It was relieved of its former development and enforcement functions to enable it to focus specifically on promoting Malaysia at a domestic and international level.
Tourism Malaysia's objective is to promote Malaysia as an outstanding tourist destination. We strive to increase awareness of Malaysia's unique wonders, attractions and cultures. Ultimately, our aim is to increase the number of foreign tourists to Malaysia, extend the average length of their stay and, in doing so, increase Malaysia's tourism revenue. We also aspire to develop domestic tourism and enhance Malaysia's share of the market for meetings, incentives, conventions and exhibitions (MICE).
Tourism Malaysia's activities are designed to stimulate Malaysian tourism and tourism-related industries. This helps promote new investments in the country while providing increased employment opportunities. The growth of Malaysian tourism will contribute positively to the country's economic development and quality of life.
Tourism Malaysia 30 Years
The Tourist Development Corporation of Malaysia (TDC), was established on 10 August 1972 as an agency under the former Ministry of Trade and Industry by an Act of Parliament. It was a year that saw full-fledged efforts and determination to promote tourism.
On 20 May 1987, the Ministry of Culture, Arts and Tourism was incepted. TDC was then moved from the Ministry of Trade and Industry to this new ministry. In May 1992, the Tourist Development Corporation of Malaysia Act 1972 was repealed and replaced by the Malaysia Tourism Promotion Board Act 1992. With this change, the Malaysia Tourism Promotion Board (MTPB), more popularly known as "Tourism Malaysia", was formally established. It was relieved of its former development and enforcement functions to enable it to focus specifically on promoting Malaysia at a domestic and international level.
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